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商品編號： IMD185 出版日期： 2004/11/26 作者姓名： Cossin, Didier;Constantinou, Dinos 商品類別： Finance 商品規格： 29p 再版日期： 地域： United States 產業： Securities and investment banking 個案年度： 2004 - 2004
商品敘述：
In April 2004, Google announced that it was launching its long-awaited IPO. Looks at the unconventional auction format of the IPO of the world''s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.
涵蓋領域：
IPOs;Corporate governance;Internet
相關資料：
, (IMD186), 35p, by Didier Cossin, Dinos Constantinou
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